Introducing Australia’s newest soapie: Queensland ER

Ever since reading Vanity Fair writer Rich Cohen’s opinion on how Australian (especially those in Melbourne and Perth) “still live and die with the plot turns of soap operas”, Dr Mumbo’s been thinking it’s probably about time we had a new Aussie soapie.

And the answer might very well lie in this Queensland Health public service campaign: Queensland ER.

Only the blindest programmer wouldn’t see the potential for the characters in this latest ad from the state government’s campaign to stop people turning up to emergency departments to turn into a long-running medical drama.

https://www.youtube.com/watch?v=SsKCC-iVDUc&feature=youtu.be

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