Making the transition from CMO to CEO

I’ve always worked on the client side, using data and evidence to prove the impact of marketing, and build a successful career – reaching CMO status before breaking out on my own. I’ve been accountable to employers in cut-throat industries. Made people money. Brought in expertise where needed (thank you agencies). I always say, if I can convince academics, real-estate agents and accountants of the value of marketing and their investment, then I can tackle any industry or market.

So, 23 months ago I left my big, safe, secure, well-paid job and set out, on my own, to find some clients that I could help with strategy. Digitally-led, highly-accountable marketing strategy. Skip to today, and we’ve got our own legitimate grown-up office and there’s seven of us. We’re not an agency. We’re a digital marketing partner.