Mamamia claims to be ‘most prepared publisher in Australia’ as industry grapples with AI
Mamamia's chief revenue officer Georgie Nichols (Mumbrella)
Mamamia has used its Upfronts presentation to tell marketers it is more than ready for the “global attention reset” which is being driven by AI and exacerbated by changing consumption habits.
Speakers from the women’s content network told the Sydney crowd it was embracing AI-powered tools to drive efficiency, optimise content creation and find new audiences, positioning it as “the most prepared publisher in Australia to meet this moment”.
Read Mumbrella’s full coverage of the Mamamia upfront here.
“Now I know that AI are the two most-used letters in the industry at the moment, and rightly so … It’s having a profound impact on pretty much every media owner in Australia and around the world,” CEO Nat Harvey said at the presentation.
