Mamamia focusing on four pillars in 2025: Work, birth, divorce, and health
Mamamia is expanding what it calls its ‘edu-tainment’ offering, with four new categories: work, birth, divorce, and women’s health.
Announced at the media company’s upfronts in Sydney on Tuesday afternoon, the four content tiers will feature new podcasts, online conferences, written and video content, and the same focus on heart, help and humour that is central to Mamamia’s appeal.
Maddy Lawler, Mia Freedman, Jessica Anderson, Nat Harvey, Danni Wright, Zara Curtis
Everybody: Women’s media couldn’t get any more white and privileged.
Mamamia: Hold my beer.
Oh good, more straight, rich, blonde women hosting Mamamia podcasts
Only works one way.
Mamamia’s a fantastic Australian publisher and Australian success story.
Would they like their team to be more diverse? Certainly.
Regardless, isn’t it great they’re still fighting the good fight, growing and competing when so many of their competitors owned by large players underinvest in, or have shuttered their assets and laid off teams?!