Mamamia in 2020: ‘You do you’, new podcasts and more parenting content
2020 will bring a host of new podcasts, returning podcasts, parenting content and live events to women’s content network Mamamia, including a new parenting village and another live podcast tour, this time for its beauty title You Beauty.
At its 2020 upfronts event held in Sydney yesterday, Mamamia championed its core demographic of generations X, Y and Z and its decision to shed labels and cliques for the interest of a ‘You do you’ mantra which the publisher is taking up as a focus for its content.
[Left to right] Mamamia’s Rachel Corbett, Flex Mami, Jessie Stephens, Holly Wainwright, Mia Freedman and Kee Reece who all spoke at the 2020 upfronts event
They are really churning out podcasts over there!
More able-bodied women representing ‘all of us’ – how disappointing.
Hey it’s like they said – “you do you”. I don’t think they thought that line out past “hey what are cool kids saying on Twitter”.