Mamamia plots international growth after picking up Marc Barnett as chief operating officer
Online publisher Mamamia has hired former senior Mi9 executive Marc Barnett to help run its operations, Mumbrella can reveal.
Barnett has been appointed chief operating officer of the Mamamia Women’s Network (MWN), which includes online properties Mamamia, iVillage Australia and The Glow. He told Mumbrella his purview would include helping develop plans to grow the company’s international reach.
“Mamamia is one of the major success stories within the Australian industry and I am really excited to help grow the business into a major international player in this space,” said Barnett.
He was previously Mi9’s commercial director and then COO of the Nine Entertainment digital operation before resigning in November.
another step forward for women – appoint a man to run a women’s network…
Mamamia certainly is a success story, big kudos to Jason & Mia. From the outside it seems they have nailed the visionary / business-smart balance with quality writing & a sense of community. Certainly no other Australian digital publisher has managed to create and capitalise on its online audience in such a way. A case study on what they’ve done differently to other publishing companies that have stalled or collapsed would make for an interesting read!
A smart hire.
Great hire MWN – Marc is an exceptional executive!
Ha ha Freedman fan at ‘quality writing’. The typos, legal infractions and breathless celebrity fluff are truly a sight to behold.