Mamamia Upfronts: new content agency Squad, new content and a new brand platform

October 6, 2021 4:30

In an upfronts stream, Mamamia today showcased it’s growing multi-format content offering and talent across verticals – including its Lady Startup ecosystem – wrapped up in a new brand platform, ‘Nobody speaks to me like Mamamia’.

Mamamia’s other upfronts announcement is the evolution of its social content and management agency, Social Squad, to a full service end-to-end content agency, Squad.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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