Man can’t help ‘falling in luxury’ with the new VW Touareg
Volkswagen has marked the introduction of the Touareg to Australia with a story about man who ‘falls in luxury’ with the new sports utility vehicle and can’t help sleeping in it.
http://youtu.be/43T8WILQLpU
The campaign – created by DDB Sydney – also includes web banners and a Fall in Luxury microsite which invites people interact with the Touareg and the character from the TV spot.
Credits:
I didn’t really understand why he was sleeping in the car until your explanation. Looks more like he’s been thrown out by wife. He doesn’t really look very happy about it.
I assume VW intended everyone to call it the Toerag?
Love to see such an ad on a Monday morning. I just hope it’s a good sign for the rest of the week! Congrats. It’s brilliant.
Love it.
Made me smile.
I agree with G … great ad for a Monday morning.
had no idea where it was going or where it was going to end. original and clever.
😀
Really like this ad…well done!
Much too long and drawn out. Very average idea. Expected better after the last few VW ads which were pretty good.
Weird and impenetrable.
I LOL’ed at it last night but i think thats because i already loved the Darth Vader one. I think its a great ad for the category, not many brands have fun like this.
well done DDB…bringing back storytelling to the VW brand….great piece of work
For some reason anything mediocre with the soundings of Erik Satie makes everything sound … and in this instance, look good. Very average ad.
Does anyone know the name of the song?
Hi Tom,
I’ll check and let you know…
Cheers,
Robin – Mumbrella
Erik Satie – Gnossiene No.3, fits perfectly to that sound I would like to think!