Man wearing SPAM jacket sells the sizzle of putting some on the barbie

Clemenger Brisbane has created the first Australian SPAM ad in decades featuring a man wearing a jacket made out of the canned meat as he cooks some on a barbecue.

The ads aim to make the ‘Sizzle Pork and Mmm’ brand platform resonate with Australians by showing a new way to enjoy SPAM in a can, putting it on the barbecue.

The first 15 second online spot shows a man wearing a jacket made out of SPAM saying “SPAM is a sometimes food, like sometimes you need to breathe”.