F.Y.I.

Manchester United kit launch set to deliver Adidas’ most successful online campaign

August 6, 2015 9:29

The launch of the new Manchester United football kit by Adidas has generated over $2.3m in social media value in the first three days, according to figures by Repucom.

The announcement:

Figures released today by Repucom, the trusted advisor in sports and entertainment intelligence, show that Adidas and Manchester United’s new kit launch has generated over $2.3m in social media value in the first three days of its launch – making it the fastest value generating football kit launch campaign ever, for the sports apparel giant.

The campaign, launched on 1st August 2015, sees Adidas take over from previous kit supplier, Nike, in a $1.2bn (£750m) deal spanning the next 10 years.

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Topics

Adidas