Fern Canning departs Mango after 12 months to oversee brand divisions at Edelman
Mango managing director Fern Canning has been lured back to Edelman to oversee the brand businesses of the agency, returning to the agency after just one year with DDB-aligned PR agency Mango Sydney.
Canning returns to the ‘family’ of Edelman after a year at Mango
Her return to the agency marks newly-appointed Edelman Sydney CEO Steven Spurr’s first big hire, which he stated previously to Mumbrella was about his ambition to make Edelman Sydney one of the best places to work in Australia and a “top talent destination”.
“My vision was always to be the best place to work – where we work on the best brands for the best clients, because ultimately, then, you do your best work, the team enjoys it, they deliver amazing work for the clients and the clients are happy. It’s a virtuous circle that looks after itself,” Spurr said.
So people leave Edelman on a monthly basis, got it.
No matter where Fern has worked, her creativity and brilliant people skills has always been demonstrated by the agency’s success under her guidance.
It’s great to see such an influential PR leader being real about her career choices and demonstrating to all budding professionals that not only is it okay to make changes in your career, it’s also okay to be true to yourself and your passion points. Fern’s decision shows that the most important thing you can do in your career is what you love – congratulations Fern!
This is a great decision by both Fern and the Edelman business. Disregarding the noise and doing what’s best for a career and clients. Wishing you all the best and congratulations in your new role Fern and to Edelman to have such a wonderful asset back in the company!
Sidcup foreva
Sounds like a great decision for Fern – she sounds so passionate about sharing that dream with Steven. I’m sure she’ll do great things in her new role.
Congrats to Fern and Edelman!
Huge congrats Fern! Edelman is very lucky to have you back.
Congratulations Fern and the Edelman team – looking forward to seeing what you build together.
It’s great to see Steve taking a lead from Michelle, in actually recognising and investing in great talent and understanding what is needed to deliver a strong integrated offering. Congratulations my friend Fern.