Manufacturers union subverts ‘This is our story’ mining ads
The Australian Manufacturing Workers Union has launched a guerilla marketing offensive that mocks the mining industry’s ‘This is our story’ campaign. Chaser co-founder Charles Firth is behind the campaign.
The campaign introduces the line ‘This is the real story’ – and subverts the pro-mining campaign by running voiceovers over the top of its commercials.
Gold!
Pure gold!
Dammit, I was going to say that.
nice work, a very worthy target!
Ha! This is the real story!
I know it might be unpopular on Mumbrella where most of us are urban, earn a good income from being clever with our minds not our hands and (by nature of our education, peers and upbringing) would be centre-left leaning politically – but I liked the original campaign.
It was nicely shot, showed real people’s stories and the broader impact of mining on regional Australia. It sold one side of the argument, sure, but what else would it do?
Whilst there is a few funny lines in this remixed union thing, there is also IMO voodoo economics RE global ownership, free-trade V protectionism etc. etc. I also call bulls–t on the jobs test part of their site – no data source attributed and a few random postcodes look well dodgy in terms of results.
For the record, never worked in resources sector, but I don’t see class warfare, protectionist and regressive union propoganda as a good thing – happy to hear dissenting opinions, but that is mine…
It’s not sophisticated is it…
The middle one is a dead link. And perhaps the best one:
https://www.youtube.com/watch?feature=player_embedded&v=g9Jo44c2JpY
It should be done for Advertising – update the hilarious Truth in Advertising.
Not funny….unintelligent and completely misses the point. Much like the AMWU officials that I deal with.
@Mack The ‘jobs test’ clearly says the figures are from the ABS – and they are.