Mapp wins gold at worldwide magazine media association conference
Magazine Publishers of Australia’s mapp (Magazine Audience Performance Predictor) tool has won gold in the research category at the worldwide magazine media association conference FIPP.
The announcement:
On June 16th 2014, mapp (Magazine Audience Performance Predictor) tool was presented at the worldwide magazine media association conference- FIPP- in Germany and won Gold in the Research category. The awards acknowledge the best research studies that promote the use of magazine media as an advertising medium, anywhere in the world.
