Marcel and Maggi challenge Australians to cook more in latest campaign

June 27, 2018 9:31

Maggi and Marcel have challenged Australians to cook more at home in their latest campaign for the spice seasoning brand’s Marketplace cooking brands.

The campaign launch sees two 30-second TV commercials featuring home cooks and their unconventional methods.

Grace O’Brien, creative at Marcel, says: “Cooking at home is rarely perfect and that’s exactly what we wanted to celebrate with this new campaign. T

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics