Marcel Sydney’s Holly Alexander joins CHE Proximity as director of strategic production
Clemenger Group’s CHE Proximity has hired Holly Alexander as its director of strategic production.
Alexander moves to CHE Proximity from Marcel Sydney where she was its head of production for two years.
Holly Alexander joins CHE Proximity from Marcel Sydney
So glad this new hybrid role is being recognised in agencies now. I wrote a white paper on this some years back and have been the only one operating this way that I knew of! Felt very alone in it actually. (As deeply into strategy as I mean anyway – including consumer psychology, linguistics, brand strategy and so on).
Congrats to CHE Proximity for being an innovative thinker and adding value to clients by closing the gap between strategy and production this way. Awesome to see this model recognised at last. #strategicproduction.
Others will benefit by following suit – here’s the original paper from 2015 shared with CHE also some time ago as well. Very glad someone noticed. Please enjoy this and other insights into closing the gap between strategy and the final execution:
http://www.internationalcreati.....18_Feb.pdf