Marijuana marketing, divorce parties, hashtag fatigue and 97 other things to watch in 2014

Advertising agency JWT has produced a list of 100 things to watch that will affect media and marketing globally next year.

Edible packaging, aerial yoga, Chinese wine, rivals to Bitcoin, internet safety nets and robots for kids feature in the list, which is part of an annual study by JWT’s New York office.

Ann Mack, director of trendspotting at JWT, said: “With the Winter Olympics in Sochi, FIFA World Cup in Brazil and first commercial space flight, 2014 promises a lot of things to watch. Our list spotlights developments around these major events and across sectors including technology, television, food and spirits, retail, health care and the arts.”

“It also reflects broader shifts that we’re forecasting, including the end of anonymity, the movement toward mindful living and the remixing of tradition in an ‘everything goes’ age.”