Mariner Boating Holidays launches direct mail campaign
The Sydney office of German agency network Kastner & Partners has launched a direct mail campaign for Mariner Boating Holidays.
The front of the card reads, ‘To go sailing, you have to be able to tie a knot’. On opening a card, a knot is tied, demonstrating how easy it is to go sailing.
Credits:
- Agency: Kastner & Partners
- Creative director/copywriter: Ben O’Brien
- Art director: Daniel Foster
- Managing Partner: Kath O’Shea
Nice work. Clean, clear and simple.
Like it
BIAA will be most jealous!
Roped me in…Knot….no wait – yes it did…
nice idea. well executed.
Pretty sure that card idea has been used for wedding invites for quite a while. Not very original.
nice tactile piece, makes a change from a low cost low value low open rate spam email
Genius. See that BIAA? Looks like you get what you pay for eh.
Nice.
Wish there was more ink-on-paper, engaging DM work like this.
The wedding invite is an obvious way to use the knot.. this does a lot more with it. Very good.
Love it! Great work Ben & co.