Mark Brandon joins MCN as chief data officer
TV sales house Multi Channel Network (MCN) has hired British media executive Mark Brandon as its new chief data officer.
Brandon will lead MCN’s Multiview research, insights & analytics team and also drive it’s data development strategy.
“Mark has unparalleled global expertise in advanced advertising and data initiatives,” said Anthony Fitzgerald CEO of MCN in a statement.
“We have been fortunate to have benefitted from Mark’s wisdom and insights in an advisory capacity for some years now, so we are delighted to have persuaded Mark to export his talents and expertise into our market and our business on a more permanent basis.”