Mark Coad becomes CEO of IPG Mediabrands

Mark Coad, who announced this morning he would be stepping down as CEO of PHD after seven years, has been appointed CEO of IPG Mediabrands Australia, nine months after Danny Bass vacated the role.

Coad had been with Omnicom for 16 years, and will start in his new role in early quarter 1, 2020.

“IPG Mediabrands has seen great success in Australia over many years. I am really excited by the prospect of making a contribution to the continued success of the business,” Coad, who will perform the role out of Melbourne, said.

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