Mark Coad returns to media as CEO of PHD

Mark Coad is returning to the media world as CEO of media agency PHD after nearly three years at the helm of creative agency Clemenger Harvie.

Coad is seen as one of the most accomplished media operators in Australia and was credited with completing the turnaround of media agency OMD in his previous role.

The CEO role at PHD was not initially filled when Barry O’Brien, now chief sales officer at Ten, departed. The senior ranks at PHD are otherwise unaffected including Toby Hack remaining as MD.

Meanwhile Clemenger Harvie Melbourne will relaunch as CHE Proximity – less than a year after changing its name from CHE back to Clemenger Harvie. GM Chris Howatson will become managing partner which at 27 makes him one of Australia’s youngest agency bosses.