Mark launches debut work for LivingSocial, ‘Make life more laaaaaaaaaaaa!’

M&C Saatchi’s digital arm has launched the new TVC for group buying site LivingSocial.

The campaign is the first from Mark, M&C’s digital and direct marketing agency, which won the account in March.

The campaign went out on Sunday 13 May leading with two brand and one retail TVCs with radio spots this week and outdoor, cinema and digital executions to follow.

The campaign features the LivingSocial logo and four coloured bubbles, brought to life.

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