Mark McCraith moves to senior Maxus role

Mark McCraith has moved from sister agency Mindshare to Maxus following last week’s sudden double departure of chairman Rob Bartlett and MD Richard Smith.

McCraith was previously MD of Mindshare Melbourne. In his new role he will be chief operating officer of Maxus and run the Melbourne office. He will also have national trading responsibilities.

Mumbrella revealed the unexpected departure of Bartlett and Smith from Maxus late last week.

David Gaines, CEO of Maxus Australia said: “We are clearly extremely happy to have somebody of Mark’s calibre moving into the new role of COO for Maxus. His abilities are perfectly aligned with the pivotal role Melbourne plays in the development of the Maxus brand in Australia. For a number of years the Richmond agency has been amongst the best in execution and trading. Its been quite tough to find somebody who can both continue this standard our clients expect and evolve the agency to the next level. Fortunately Macca has all the necessary experience and importantly, the motivation.”