Marketing professor to challenge the ‘dreary’ digital orthodoxy at Mumbrella360

Tim Burrowes

May 8, 2016 9:38

Ritson: Challenging conventional wisdom

Acclaimed marketing professor Mark Ritson is among the latest speakers joining the lineup for next month’s Mumbrella360 to offer a provocative session challenging the orthodoxy that digital marketing is superior to traditional channels.

Ritson’s provocative presentation – Beyond digital marketing: Why the dreary D word is hurting marketing – will suggest that the chase for the latest fashionable marketing options is seeing marketers lose site of long term marketing strategies.

Ritson’s view comes as traditional players are increasingly beginning to argue that their effectiveness marketers is being undervalued.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.