Mark Ritson to present at National Radio Conference
Marketing professor Mark Ritson will tackle radio’s place amongst the new digital players at the National Radio Conference in October.
Ritson said: “It’s become the norm to suggest that “traditional” marketing approaches don’t work and the new approach to content/purpose/inbound/digital/storytelling has disrupted everything. I look forward to presenting an alternative view.”
Ritson has worked globally on brand strategy, positioning, sales and marketing alignment. For 13 years he served as in-house professor for LVMH, working with senior executives from brands like Louis Vuitton, Dom Perignon, Fendi, Tag Heuer, Dior and Hennessy.
Prof. Ritson is a great choice for this conference, he’s a big supporter of traditional media (and rightly so). The first time I saw him speak was during a marketing breakfast at Austereo about 5 years ago. He is very entertaining and incredibly insightful. If you haven’t seen him present, you should.