The market correction is coming and it’s good news for marketers

Ad-tech’s rapid emergence has changed the face of marketing forever. It’s big business that’s going to get a lot bigger. In this guest post, Adam Furness reveals two catalysts that will shape the future of marketing ad-tech.

When The Big Short hit cinemas last year, people across the world came away from the feeling amazed and a little scared that the story was real.

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The global economy and millions of lives had been compromised by a flawed financial system, and the market was inevitably forced to confront the truth and start correcting itself.

I feel something not dissimilar is taking place in the ad tech space right now.

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