Marketer study warns of skills shortages in digital marketing in Australia

November 18, 2013 12:10

Liz Miller, VP of CMO Council

Australia’s marketing industry industry is facing a growing skills shortage, particularly in the area of digital marketing, a new study has found.

The second APAC Digital Marketing Performance Dashboard Report has warned that while Australia may lead the broader Asia-Pacific marketing in the adoption of digital, under investment and a lack of people with required skills could hamper growth in the coming years.

“The biggest challenge that the Australian market is facing is talent, so it is being able to find the right people with the right skill set, particularly around data and technology management,” said Liz Miller, vice president of marketing for the US-based CMO Council, which commissioned the Asia-Pacific study.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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