Marketers are motivated by ‘learning new things, not chasing the dollar’ – unlike retailers, finds survey

The chance to learn new skills is a bigger motivator than money for Australia’s marketers, a survey by recruitment firm Michael Page suggests.

The biggest reason why staff are likely to leave their current role is to broaden their experience (34%), ranking above gaining more seniority (19%) or earning more money (16%), according to the study.

Only 3% of the 1,600 marketers surveyed said they’d leave to go overseas or achieve a better work/life balance.

“The majority of marketers are looking to make their next move for an opportunity to learn something new, rather than chase the dollar,” Richard Wynn, regional director of Michael Page told Mumbrella.

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