Marketers feel perpetually left behind by technology says Adobe’s executive VP Brad Rencher

While marketers are given a wide variety of technologies and to work with, Adobe’s executive vice president has said if he were to survey marketers, “very few would say they feel proficient”.

Speaking with Mumbrella ahead of the 2017 Adobe Symposium – the software company’s digital marketing conference – Brad Rencher, said Adobe is currently trying to help clients get rid of the sense they are “perpetually behind.”

Adobe’s Brad Rencher