Trump election may have silver lining for media, marketers and even the Prime Minister
The election of Donald Trump may benefit Prime Minister Malcolm Turnbull and, as a result, boost his innovation agenda benefiting local tech businesses, a former adman has said.
Talking with Mumbrella after the billionaire had claimed victory, Tim Parker, CEO of ASX-listed The Gruden Group and former MD of Publicis Mojo and Clemenger BBDO Sydney, said the US election result might have a “couple of unforeseen benefits”.
Really…what Trump will do for marketing?
Why are we trying to make so much of Trumps “conciliatory” acceptance speech. Its a bit like thanking the tiger for not eating you because he’s already full after eating your best friend. There is no doubt at all which is the “real Donald” and we should stop trying to look for rainbows.
Seriously, do people think Trump had a better marketing campaign than HRC? Get real. This election was not about marketing per se.
Having been exposed to it first hand, you are wrong. Here is the utlimate answer in my view, and all advertisers rejoice :He had a better ‘product’ that resonated – fulfilled a need if you want.. Trump did not invest a great deal relatively speaking and used ALL media channels wonderfully and in a timely manner.
Money, money, money, money…. mooooooooooooney.