F.Y.I.

Marketers lacking confidence in measuring BTL effectiveness despite rising investment: Curious Nation

November 24, 2025 11:04

Most senior marketers across Australia and New Zealand are investing heavily in BTL activity but remain unsure how to measure its impact, according to new research.

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Topics

Activation Effectiveness Barometer Curious Nation Meredith Cranmer

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Marketers lacking confidence in measuring BTL effectiveness despite rising investment: Curious Nation

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