Marketers spring into action as Julia Gillard takes control
Marketers and the media swung into action this morning with a series of topical ads as the unexpected change of Prime Minister took place.
First off the mark was Jetstar, with an ad online and in this evening’s edition of mX featuring ousted Kevin Rudd with the question “Taking a break?” and offering flights to Newcastle.
Meanwhile, Brisbane digital agency Memery went into overdrive on behalf of weight loss client The Diet Plate after the breaking news wiped out its PR plans.
Thanks for the mention Tim, It’s Granfield though, not Greenlease 🙂
Oops – sorry about that, Matt. I always get the two of you muddled up…
Cheers,
Tim – Mumbrella
The Memery work had us all in stitches
Great stuff, love to see such timely reactions to current news events. It really shows how fast you can react in the online space.
Brilliant work, Matt.
An awesome case study on rapid response and using a combination of good digital strategy and clever creative messaging. Well done.
How did Jetstar miss the orange connection between them and the new PM? Would have been the first angle I took.
Super quick thinking and great to see an alternative to ‘poor me’ excuses for poor exposure. Well done.
Stu, we did think of it, but i think technically Julia has red hair not orange hair.
Post your idea and we’ll run it if it’s good!
Why doesnt Redheads Matches just have a pic of the Redheads girl, and Julia Gillard and add a “?” at the end of their current slogan “start of something good..”
SEEK – I hope yr onto some clever ads for Rudd as well…
Will be waiting fella’s…
Ranil.
You never can tell, just what is going to happen next in this crazy world!
(Edited by Mumbrella for gratuitous plug)
Kay Illingworth
Creator of The Diet Plate complete weight management solution
Can any of you guys confirn the rumour that Baz Lurhman has been approached to do a remake of Coal Miner’s Daughter with Nicole Kidman playing MsGillard?
google ads take 2 mins to make. dont get all the fuss
http://bloghudson.wordpress.co.....rtisement/