Marketforce looks to stamp out the word ‘retard’ with the ‘R Word’ campaign

Marketforce has called for a ban on the word ‘retard’ and ‘retarded’ on social media by creating a Twitter-bot which replies to anyone using the words with a video message from someone affected by the ‘R Word’.

The campaign, created on behalf of Avivo, aims to raise awareness and educate people about the impact the words ‘retarded’ and ‘retard’ have on those with a mental or physical disability.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.