Marketing activation company acquires Popcorn Global

Marketing activation company Williams Lea Tag has acquired shopper marketing activation company, Popcorn Global.

The announcement:

Williams Lea Tag acquires Popcorn Global to add advanced point-of-sale (POS) design and prototyping capabilities to enhance shopper marketing activation

Williams Lea Tag, the leading independent global marketing activation partner, has announced the acquisition of Popcorn Global, an end-to-end shopper marketing activation partner based in Melbourne, Australia, and operating across the Asia, North America and Europe.