Marketing is for your staff, not just for your clients
Ex-creative director Ian Whitworth believes marketing isn’t all about clients, but can actually help retain staff and help keep morale high.
It’s a wild ride to go from creative director to owner of a non-advertising business. Meeting payroll for 50 people each month will turn any idea-loving aesthete into a cold-eyed, heartless merchant in quick time.
When our payables are way in excess of our receivables, don’t be telling me that Helvetica is the answer.
It’s a wonderful feeling to be your own client. You have the big idea, wait ten seconds, then go: client says yes! High fives!
The most refreshing thing I have read on Mumbrella in awhile
Really, the best content marketers? You made a great argument for content, but ignored the second word, marketing. Tell me how journos are trained in marketing . . . actually trained.