Marketing skills recession a reality while marketers want pay to keep up with inflation says Hays study

A marketing skills recession is upon us, according to the Hays Salary Guide FY23/24, as almost nine in ten (88%) organisations in Australia are experiencing a skills shortage.

Recruitment and workforce solution specialist Hays said 40% of employers agree that this shortage has intensified over the past 12 months.

The top factors driving employee turnover in the Australian marketing industry are uncompetitive salaries, a lack of promotional opportunities and the rising cost of living.