Marketing the massive: Airtrunk’s rise to $24 billion

How do you market a business that can’t name its clients, reveal the location of its premises or put its brand on the product?

That’s the challenge faced by Lise Kay, VP of marketing and corporate communications at Airtrunk, an Australian data centre company worth $24 billion.

To be fair, Kay does not see it that way. When the driven, effusive marketing boss spoke with Mumbrella, she painted a picture of a job that had taken everything she’s got and been worth it. She doesn’t appear to rue the lack of traditional marketing opportunity.

Lise Kay