Marketing’s Least Loved: Optimism and pessimism
In her regular column for Mumbrella, VMLY&R chief strategy officer Alison Tilling discusses whether these two polar opposites can co-exist.
Optimism and pessimism, operating in the same brain at the same time?
Sounds like BS at worst, and uncomfortable at best. How can these both exist? Do they work together or fight each other? As with the best tensions, the right balance can help to make better decisions, particularly around innovation and disruption.
