Marketing’s Least Loved: the negative
In her regular column for Mumbrella, VMLY&R chief strategy officer Alison Tilling urges marketers to reassess the emotional range and rediscover negativity in a positive way.
I’ve found myself in a trough of despond recently. Well, that’s too dramatic. More of a gentle dip of despond. Either way there’s been a bit of despond, and I’m pretty sure I’m not alone. My dip has proven one thing in glorious technicolour, or more appropriately, in glorious shades of grey:
Marketing hates the negative.
Truth is, that’s a shame.
