Marketo and Wunderman form global partnership

Marketing software firm Marketo and Wunderman have announced a new strategic partnership today.

The announcement: 

Marketo, Inc, the leading provider of marketing software and solutions and Wunderman, the leading global digital agency, today announced a strategic partnership designed to put data and measurement behind every customer interaction, a solution jointly called ‘insight driven engagement’.

The alliance combines Marketo’s engagement marketing platform and measurement capabilities with Wunderman’s strengths in creative execution, strategy, data, and analytics.