F.Y.I.

Marketo and Wunderman form global partnership

February 9, 2016 10:37

Marketing software firm Marketo and Wunderman have announced a new strategic partnership today.

The announcement:

Marketo, Inc, the leading provider of marketing software and solutions and Wunderman, the leading global digital agency, today announced a strategic partnership designed to put data and measurement behind every customer interaction, a solution jointly called ‘insight driven engagement’.

The alliance combines Marketo’s engagement marketing platform and measurement capabilities with Wunderman’s strengths in creative execution, strategy, data, and analytics.

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Topics

Wunderman