Mars kicks off global media agency review
Global food giant Mars – which is responsible for brands including M&Ms, Snickers, Whiskas, Smackos, Masterfoods and Wrigley – has launched a global review of its media account as it looks to consolidate with one agency.
In 2016 Group M’s MediaCom won the local media buying portion of the account ahead of incumbent Starcom which retained other regions across the global account.
From small things, big things grow.