Mars Wrigley partners with Rolling Stone for new wrapping rollout via Thinkerbell

Mars Wrigley Australia is celebrating its transition to paper-based wrappers for Mars Bar, Snickers and Milky Way with a launch campaign in partnership with Rolling Stone Magazine.

The work, which included creative from Thinkerbell and media from EssenceMediacom, featured a special edition of the magazine as well as out of home executions. Both include Australian rap artist and proud Gomeroi man Kobie Dee in a celebration of “the biggest thing in wrap” for 2023.