Mashable to launch Australian operation poaching Jenni Ryall from News.com.au

June 6, 2014 10:52

Ryall

Technology and social media news website Mashable is to launch an Australian operation and has appointed News.com.au multimedia editor Jenni Ryall as its editor.

The move was announced overnight and also sees the website, founded by Pete Cashmore in 2005, appoint Inception Digital as its Australian media agency of record.

“As our audience of highly engaged, connected readers continues to grow in Australia, we’re excited to expand our footprint into one of our fastest-growing markets,” said Jim Roberts, chief content officer and executive editor of Mashable.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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3 COMMENTS

Beau Ushay 6 Jun 14

Good on ya, Jenni!

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Gwen 6 Jun 14

Nice work Jenni, all the best for this new chapter.

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Scott Guthrie (sabguthrie) 6 Jun 14

If the numbers stack up it makes perfect sense for Mashable to join the party. I pre-empted the move yesterday http://bit.ly/1rN1U7w

As Martin Clarke, publisher of Mail Online, said last year: “online everyone is a competitor” continuing “English-language news becomes a global commodity. Born digital news outlets aren’t fettered by the legacy issues of traditional news print operations.

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