Mass Relevance to launch Australian office
Social experience platform Mass Relevance is to launch an Australian operation, Mumbrella can reveal.
The four year old tech startup company, which has access to the valuable Twitter Firehose API, works with brands, agencies and media companies on creating social experiences for consumers has been advertising a number of positions in this market recently.
The Twitter “Firehose” is the name given to the massive, real-time stream of Tweets that flow from Twitter each day and access is generally restricted to a limited number of partners.
The positions available at Mass Relevance include a head of market development who would oversee the office and develop relationships with brands, agency and the likes of the major TV networks and also a tech support manager.
