F.Y.I.

Masterchef website gets record traffic

August 2, 2010 2:08

The Masterchef Australia website saw a 43% rise in average monthly unique users compsared to last year, Network Ten has revealed.

The announcement:

Network Ten and FremantleMedia Australia today declared the official MasterChef Australia Website (www.masterchef.com.au) a roasting success.

Across the season, MasterChef Australia delivered an outstanding digital experience for the show’s millions of fans. The official website, which is a joint initiative of Network Ten and FremantleMedia Enterprises, enjoyed record traffic. Throughout the season, the website was the leading online destination for millions of MasterChef fans:

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Topics

1 COMMENTS

Ben S 2 Aug 10

Now the challenge is to keep it alive until next season. No need to stop now, build on the momentum and create the premium food destination for AU 365 days a year, not just during the times MC is on air.