Mastercard announces new head of marketing after Kirsty Redfearn departure

April 23, 2024 10:12

Mastercard in Australia has appointed a new head of marketing, after Kirsty Redfearn’s departure earlier this year, Mumbrella can exclusively reveal.

Florencia Aimo joins in the official role of vice president, integrated marketing and communications, Australasia.

In her new role, she will lead marketing efforts across Australia, New Zealand and the Pacific Islands, managing a team of ten responsible for deliver consumer and B2B marketing, sponsorships, merchant partnerships, and communications.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.