MasterCard in ‘Priceless Music’ drive for Birds of Tokyo

MasterCard has turned to animation to promote its support of Perth rock band Birds of Tokyo, who play at Sydney’s Cockatoo Island on May 27 as part of the Debit MasterCard Music Series.

The TV spot was supported by print and radio, all created by McCann Sydney, and an online element, by Mercer Bell. Media was planned and bought by UM, the event was orchestrated by Octagon and The Sound Campaign organised the band.

To date, the “Priceless Music” series has also featured Pendulum, Katy Perry and Good Charlotte.