Mastercard targets parents with PayPass commercial

March 28, 2013 11:30

Mastercard has released a new campaign targeted at parents encouraging them to use their Paypass contactless payment technology.

The ads created by creative agency McCann Australia shows a young mum avoid an awkward moment through to the speed of payment made possible by MasterCard’s PayPass.

John Mescall, Executive Creative Director of McCann Australia said: “What happens when you take a young kid with a sword, an old bloke with an eye-patch, and a mum with a MasterCard and put them all together in the same ad? This.”

The campaign will launch with a 30-second ad this Sunday and will run throughout the year. Tthe campaign also includes retail out-of-home executions as well as a promotion developed by MercerBell.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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