Masterchef delivers 1.523m metro viewers for its final episode
Masterchef Australia has concluded with 1.523m metro viewers tuning in for the winner’s announcement and 1.261m for the episode leading up to it. Nationally, 2.001m viewers watched the final moments and 1.644m the episode.
The show topped all three of the key advertising demographics – 16-39s, 18-49s and 25-54s – and became the number one non-sport TV program of the year.
So… that was a few hundred people watching with OzTAM boxes, then they just made up a number assuming millions watched it.
Everyone in this marketing bubble has just accepted this our whole career yet we question small discrepancies in digital metrics. It’s insane.
It’s like how many people watched the Melbourne cup each year. Seriously how many people watch the Melbourne cup at home? Personally I have watched the Melbourne cup at work for the last 20 odd years (in a variety of jobs) but they never count those people because they only have the box in people’s homes.