Masterchef first look confirms boys versus girl theme and hints at more negative format

masterchef blue pinkTen has aired an extended first look at its new series of MasterChef, which will be crucial to the network’s fortunes for the rest of the year. It begins this coming Sunday.

The two minute clip makers it clear that the controversial trailer aired a month ago and labelled “sexist and stereotyped” by its critics – does indeed reflect a move to a “boys versus girls” theme. The new version of the Masterchef logo is blue and pink.

Among the contestants introduced in the clip are “Daddy’s little princess” Faiza, “1950s housewife Chistina”, “loveable mum” Samira, “tough cookie” Jules, “the stockman” Lynton and “house husband” Kelty.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.