Masterchef heads for strong series finish

Tim Burrowes

July 23, 2012 9:46

Finals week of Masterchef got off to a strong start for Ten on Sunday night, with the show dominating in the key advertising demographics of 16-39, 18-49 and 25-54.

The show rated well ahead of any other in each demo.

In 16-39, it pulled in an audience of 582,000 – 76% bigger than the next show which was Ten’s Modern Family with 330,000.

In 18-49, Masterchef pulled in 813,000 – 47% bigger than Nine’s 60 minutes which placed second in the demo according to preliminary overnight metro ratings from OzTam.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

georgie 23 Jul 12

Masterchefs final flourish guarantees another series.Hopefully they have a few new ideas up their sleeve as viewers are not tricked anymore by the twists and “you have ten seconds to go” and nothing in plated up. Last night was a joke. all they had to do was steam a fish or cook a steak and the plating up was done by professionals. How could the fish be the “dish of the day” when all he had to do was put the fish in the steamer.

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